2b Academy

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Closing the industry-education gap for niche industries

As a part of our initiative to give back to the society we live in, we have continuously invested in the upskilling and vocational training of the underserved. As an extension of our business we are now launching 2b Academy, a business unit focused on partnering with educational institutions with the objective of providing industry expertise and access to industry panels to help students gain enhanced exposure in niche industries like cyber security, IT and more. In liaison with our industry partners we aim to create customized training programs to help students better prepare for a life in niche industry.  

Endpoint security refers to the practice of protecting enterprise networks against threats originating from on-premises or remote devices. An endpoint is any device that provides an entry point to corporate assets and applications and represents a potential cybersecurity vulnerability. Examples include desktops, laptops, servers, workstations, smartphones and tablets.

The long term value of an enterprise software is defined by its ability to adapt in order to avoid costly replacements. Business Process Management applications should be flexible enough to handle exceptions, manage change, and address the evolving requirements of the entire user community. Our BPM platforms provides the ability to adapt to growing needs of an organization through workflow changes. This enables
the company to be agile enough to respond easily and swiftly to organizational shifts, competitive threats, innovations in the industry,
and changing legislations.

Most Organizations looking for technology to improve customer experience have experienced lengthy and costly implementations, inflexible software, and poor user adoption. Our CRM platform helps solve these challenges with powerful, easy-to-use CRM software to help organizations get up and running quickly and cost-effectively with the flexibility to meet the unique needs of any business. Our CRM equips business professionals with access to customer information through a full suite of marketing, sales and customer service capabilities to help ensure rapid user adoption and fast results.
In the digital age, the only way for an organization to keep up with the market is to centralize training by setting it up in a conducive environment that is easy to access and scale up on demand for future requirements. Our SCORM compliant Learning management system makes it easy to learn — anywhere, anytime! Whether it be employees, customers or trainees, everybody can continuously upgrade their skill-sets and performance right in front of their computers or mobile devices through this virtual learning system.
People are the most important asset for any organization, and the HR department is the bridge to sustaining this relationship within an organization. So it is empirical to have a system that adds value to the organization with access to accurate information that aids in business decisions. Our Human Capital management software maintains all employee-related data in a centralized repository that enables support for organization’s strategic initiatives. Employee grades and bands, diverse benefit and absence plans, multiple currencies, additional compensation types, and potentially different data tracking and reporting features make it a go-to system for all employee and HR needs.
  • Digital Branding
  • Web Development
  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Creative Development Services

A brand without a digital presence is like a car without tires. It’s not going to get anywhere fast. Though old-fashioned, “analog” branding hasn’t quite gone the way of horse and buggy, businesses today need a diversified array of digital branding tools to cement their real-world presence.

Benefits of Digital Branding

A robust digital presence makes customers feel personally involved with a company or product. Well-crafted branding fosters relationships with users and allows you to speak directly with consumers through day-to-day interactions on the platforms they’re already using.

Target Your Audience

Your company’s online presence is the premiere mode by which most potential customers will learn about and interact with your brand. Digital branding let’s you zero-in on your audience by targeting specific customer groups through the online platforms they use most frequently: Twitter, Facebook, Instagram and more.

Connect with Customers

Successful digital branding makes customers feel like you’re speaking directly to them, especially because you’re engaging on the same platforms they use to interact with friends and family members. Be personal and meaningful: that’s how you convert one-time customers into lifelong brand followers.

We provide your brand the TECHNICAL EDGE when it comes to WEB DEVELOPMENT. We help you leverage the power of a phenomenal website to build communities around it and reach out to the WORLD.

Progress Live

We have experts who can provide a rich and responsive website built on the latest technical specifications like HTML5, ASP.net, Java script, flash etc. These specs lead to the website becoming flexible to the varied needs of a visitor and yet completely controllable for a growing organization. 2bInnovations with a wide portfolio of offering is one of the best web development companies in India that strives to create a differentiation with creativity and technical acumen being the essential benchmarks.

Media Channels

2bInnovations amalgamates design element that complements the content, an interactive interface with integrated application features controlled with a technical foundation at the backend, to the give the visitor a sense of a personal touch. Not to mention that a website is made to look like an extension of a brand persona that echoes synergy in communication across different media channels. A website communicates to a wide audience and hence should be able to fulfil their unstated needs.

Prized Customers

What acts as the point of sale, the final frontier leading to the prized consumer and yet does not get the attention it deserves. A website acts as a personal space directly under your control. It is not an ephemeral element but lives a life of its own. A professional web development company adds the spark to your web property which makes it an enduring element of your brand’s ideology.

Growing Organization

Whether it is about logo creation or creating a stimulant in terms of a unique background, you can depend upon our graphic designers to construct the façade that creates the pull factor for your target market. The technical backend part ensures that the website is navigable easily. Building a holistic web infrastructure is putting all the parts together to create a website that is consumer friendly. The services of the top professional Web Design & Development agency are constructed on a design that is functionally appealing and visually attractive

BUILD A COLLECTIVE PITCH TO ENJOY TRAFFIC FROM VARIOUS WEB PROPERTIES IN THE UNIVERSE OF INTERNET. This includes traffic from search engines that are known for their perennial visitor base with the use of paid and free marketing.

In a world where brands jostle to create a sacred space in the mind of the consumer, no amount of marketing can go wasted if they are able to introduce a differentiation factor. Search engine is the fuel for websites looking to attract traffic for their specific business query. SEM is a collective solution that makes targeted pitch to consumers who are looking for selective merchandise or service. It takes a proper mix of paid as well as free advertising metric to ensure that your brand attract eyeballs and keeps them enchanted.

Every customer matters and the ones that are warming up towards your brand matter as well. In order to get them to buy your brand story, a combination strategy works wonders and adds to your bottom line.

2binnovations, a digital advertising agency with years of aggregate experience, delivers targeted solutions and measure every cost that you spend on your advertising budget. We deliver superior ROI’s on marketing budgets. We quantify your campaign with well-known variables like click through rates, conversion rate optimization, traffic lead generation, campaign specific traffic and traffic reports from search and paid categories. This helps you measure the return easily so that you can strategize the web properties that turn out to be the most profitable avenues worth investment. We leave nothing to imagination when it comes to managing your costs and provide definitive results matching your desired goals.

Our expertise in creating youth centric events around various social media channels makes us an authority in giving your brand an extra edge. WE POWER YOUR BRAND TO BECOME THE SYMBOL OF YOUTH.

Early adopters are the people who can help influence peers and can turn a social media channel into a thriving community. However social media communities thrive on energy around a channel. Without a great message you cannot turn even millions of followers on social media to turn up at your website. This is why you have to create a unique message everyday while you are communicating with the audience that gets bored easily. Diverting the traffic from a social media channel is not difficult but requires understanding what makes communities tick and creating campaigns accordingly.

A complete array of activities can be engineered around your brand so that the customer is compelled to hit the link to your website and compulsively take a buying decision. An integrated communication can help multiply social media visitors and divert them to your website. 2Binnovations, the social media marketing firm builds campaigns for age specific, demography specific as well as theme based events that can create magnetic pull towards your website.

We spread your message by using the word of mouth and create a compelling proposition. Our quantifiable metrics can help you maximize returns from a campaign. 2bInnovations, the social media marketing company deliver results with measurable like increased traffic and click through rates giving you complete control of the metrics. The SMM services are designed according to business specific verticals keeping strict control on tonality to maintain identical language across different advertising channels.

Content Marketing has become the top priority for global brands in recent years. Therefore, it is not surprising to see an unprecedented rise in content marketing agencies in India.

2B provides a purpose-built enterprise content marketing platform for digital and content marketing teams. The solution enhances your digital marketing team’s productivity by organizing the content creation process.

2B works with brands to identify content opportunities and develop a content marketing strategy to create and distribute content across various channels. The agency started in        and has offices in both DUBAI & CHANDIGARH

We believe every brand interaction should spark conversations and a desire to learn more. This curiosity inspires our thinking, and rethinking, on everything from tactical executions to cross-platform campaigns — because the experiences you never saw coming are ones you never forget.

Our team creates impactful online and offline assets that reflect our client’s brands, connect with their audiences, and ultimately drive performance. We believe that innovative ideas and effective creative are critical components of an integrated marketing strategy. Our work goes beyond compelling messages and stunning designs to include testing, analysis and optimization of the customer journey. From display banners, email templates, videos and social posts, to print advertising and direct mail, our creative experts are passionate about making great work.

  • National Campaigns in all mediums
  • Innovation campaigns across voice, AR and VR
  • Website development
  • Calendar-based brand social campaigns and content
  • In-house social content development and production
  • Influencer campaigns
  • Experiential activations