The Rise of Digital Signage in India: Top 7 Players to Watch

The digital signage revolution is sweeping across India, and brands are jumping on board to amp up customer experiences, marketing efforts, and efficiency. The digital signage market in India is expected to experience a staggering CAGR of 15.2% by 2028. 

With a plethora of digital signage providers out there, choosing the right one for your project can be a challenge. This blog post provides a curated list of the top 7 digital signage companies in India to simplify your search. 

What is digital signage?

Digital signage refers to electronic displays that present information, advertising, and other messages. These include interactive kiosks, digital billboards, and more, often found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. 

7 Indian Digital Signage Companies to Consider

Several factors need to be considered when selecting a digital signage solution for your project, including compatibility with software and hardware, business goals, and budget. Here are the top contenders in the Indian digital signage market that may be the right fit for you: 

Pickcel

Pickcel is a leading digital signage company in India, known for its cutting-edge solutions. They offer both cloud-based and on-premise digital signage solutions, enabling users to manage and display dynamic media on screens effectively. 

 Their solutions include digital menu boards, notice boards, social walls, queue management systems, and more. Packed with innovative features like real-time monitoring, remote device control, and content scheduling, Pickcel’s software is hardware-neutral and compatible with Android, Windows, MacOS, and some standard display player operating systems. The brand also offers managed services for remote upkeep, maintenance, and content management. Their impressive clientele includes big names like Amazon, Decathlon, Uber, NEC, Etisalat, and Mercedes. 

Pros 

  • Versatile software with language and currency settings 
  • Highly customizable solutions to suit various project requirements 
  • Design tools, professional templates, and content apps for faster content creation, publishing, and management 

Cons 

  • Learning all the features may take time for those new to digital signage 

Pricing 

    • 14-day free trial available 
    • A monthly fee of 810 INR, when subscribed annually, applies after the trial 
    • Business plans with additional features start at 1,350 INR when billed annually 

Xtreme Media

A renowned digital signage provider with 27 years of experience, Xtreme Media offers a comprehensive range of products, including LED displays, video walls, and interactive kiosks.  Their clientele includes the Bombay Stock Exchange, Reliance, Tata Mutual Fund, and Standard Chartered India.  Their solution encompasses software, hardware, content, installation, and support services.  Their user-friendly software powers over 25,000 displays and offers features like 4K screen support, portrait and landscape orientation, and social media integration. 

Pros 

  • Xtreme Media adheres to 12 international quality standards, ensuring the reliability and quality of their digital signage solutions 
  • LED displays come with a 7-year warranty 
  • Provides real-time cloud monitoring to track the health and performance of LED displays 

Cons 

  • The interface is not very user-friendly 
  • Product features could be presented more straightforwardly 

Pricing 

  • Xtreme Media’s solutions are tailored to customer needs and pricing varies based on project requirements. 

DS Techworks Solutions

DS Techworks Solutions offers digital signage solutions with real-time content management on multiple screens. Packed with interactive and dynamic capabilities, their solutions allow for IoT and social media integration, cloud remote management, dynamic content scheduling, multiple video format support, and more. The company provides analytics tools, audio streaming, emergency alerts, and Wi-Fi for clients seeking added features. They also offer hardware products like commercial displays, LED wall displays, kiosks, and mounting solutions. 

Pros 

  • User-friendly, cloud-based platform for easy content management from anywhere with an internet connection 
  • Relatively simple to use, even for users with limited technical knowledge 
  • Easy content scheduling 

Cons 

  • Limitations in widget customization and font choices 
  • Setting up can be time-consuming 

Pricing 

  • DS Techworks Solutions offers customized solutions based on your requirements. You can request a tailored quote. 

Addition: Bespoke Solutions for Diverse Needs

Aiddition is a prominent player in the interactive kiosk industry, offering a comprehensive software suite for various applications.  Their solutions include information kiosks, self-ordering kiosks, and in-store marketing tools.  Renowned brands like Reliance, Jio, Hungerbox, Aster, Phoenix Market City, and Navratna trust Aiddition’s expertise.  

Key Features: 

  • Customization: Aiddition offers highly customizable solutions tailored to address specific business requirements. 
  • User-Centric Design: Their user-friendly and innovative designs enhance the customer experience. 
  • Versatility: Aiddition boasts a versatile software suite applicable to a wide range of industries. 

Considerations: 

  • Implementation Complexity: The implementation process, including hardware setup, can be intricate. 
  • Hardware Compatibility: Compatibility challenges with existing hardware may arise. 
  • Maintenance Needs: Ongoing maintenance and software updates require constant attention. 

Pricing: 

  • Pricing varies based on project requirements.  Aiddition works with clients to tailor solutions to their specific needs. 

Zeetaminds: Cloud-Based Signage Management

Zeetaminds offers a cloud-based digital signage solution that simplifies display network management, content scheduling, and social media engagement for businesses.  They serve a global clientele across 35 countries and over 100 cities,  including renowned names like Sony, KFC, Scania, Audi, Chargebee, and Subway. 

 Key Features: 

  • Mobile-Friendly Management: Manage and update content remotely via smartphones for ultimate convenience. 
  • Display Compatibility: Supports various display types, including LG webOS, Philips Android, Panasonic Android, Amazon Firestick, Amkette media box, Windows media box, and any Android display with Play Store access. 
  • Branding Customization: The CMS (Content Management System) can be rebranded with your logo and brand for better recall. 

Considerations: 

  • Limited Analytics: No integration with traffic count and audience analytics tools, hindering data-driven decision-making. 
  • Offline Limitations: The lack of an offline feature may be a concern for locations with unreliable internet connectivity. 
  • Learning Curve: Initial setup and workflow may require some time and effort to master. 

Pricing: 

  • Free 15-day trial to explore platform capabilities. 
  • Business plan: Monthly subscription costs 600 INR per display (up to 50 displays). 
  • Enterprise plans with over 50 displays offer custom pricing. 

Bitsy Displays: A Digital Signage Veteran

The retail industry is at a crossroadsMeeting ever-evolving customer expectations and competing with online giants is a challengeHowever, technology offers a beacon of hopeBy embracing innovative solutions like digital signage, AI, and VR/AR, you can transform your store into a customer experience destination, ensuring your retail business thrives in the face of change. 

Key Features: 

  • Industry Versatility: Solutions adapt to various needs across different industries. 
  • Comprehensive Offerings: Provides a wide array of solutions, simplifying the sourcing process for various digital communication needs. 
  • Experienced Team: A capable team with years of experience in the digital signage domain. 

Considerations: 

  • Cost Factor: Implementing their financial offerings can be expensive, especially for smaller businesses. 
  • Learning Curve: Learning how to use their solutions effectively may require time and effort. 

Pricing: 

  • Bitsy Displays offers project-specific pricing based on the features you choose to integrate into your solution. 

Ozonet Business Solutions: A Cloud-Based Digital Signage Provider

Ozonet Business Solutions is a digital signage provider with over 20 years of experience in cloud technology and enterprise sales. Their claim to fame is a user-friendly, secure cloud-based platform for managing digital signage displays.  

Key Features: 

  • Cloud-Based Management: Simplify deployment and manage signage displays from a central location. 
  • Industry Experience: Ozonet caters to diverse sectors, including retail, hospitality, and more. 
  • Cost-Effective Solutions: They offer good quality, budget-friendly digital signage solutions. 

Considerations: 

  • Internet Dependence: A weak internet connection can lead to technical glitches. 
  • Delivery Delays: Potential delays in product delivery have been reported. 

Pricing: 

  • Pricing is customized based on your project requirements. Contact Ozonet for a quote. 

Conclusion

Digital signage is a powerful tool for enhancing customer experience, improving productivity, and generating a high return on investmentBy carefully considering your requirements and budget, you can select the ideal digital signage partner to elevate your business in IndiaIf you’d like assistance finding the perfect solution for your needs, the Pickcel team is here to helpContact us today! 

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